In 1997, the City adopted the Downtown Maitland Master Plan. This plan outlined strategies to improve the physical infrastructure of the City and address community and neighborhood concerns. Since that time the City has invested over $2,000,000 in public transportation improvements, installation of entryway features into the community and limited redevelopment activity along its primary commercial corridor US 17-92.
In May of 2002, the City Council authorized staff to begin working on a more aggressive redevelopment plan utilizing a Community Redevelopment Agency. Subsequently, City staff held discussions with Orange County government staff and elected officials to evaluate the potential merits of this strategy.
After several public hearings and meetings discussing the topic, the Maitland CRA was established by Resolution of the Maitland City Council on May 27, 2003 as authorized by Section 163.34, Florida Statues. The creation of the Maitland CRA was based on the City commitment to more aggressively seek to improve the economic vitality and vibrancy of the City. The 1997 Downtown Master Plan was also updated and adopted as the Redevelopment Plan for the CRA. Since that time, the Maitland CRA has completed a variety of significant infrastructure projects which have been instrumental in paving the way for development that is occurring today. These projects include the Master Stormwater Retention Pond, construction of Sybelia Parkway, Stormwater system upgrades, the purchase of right-of-way for the extension of Independence Lane and more.
In 2016, the Downtown Master Plan was once again updated to reflect the accomplishments of the 2003 Plan and to adapt to the changing conditions in Downtown Maitland. A Downtown Branding and Marketing Plan was also formulated and adopted to assist in positioning and defining the emerging downtown in the Central Florida marketplace. "Downtown Maitland, where our community comes together" reflects the emotional tie that Maitland residents feel towards the downtown area.