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Special Agendas
Special Meeting Agendas
AD HOC Marketing Exploratory Committee Meeting

AD HOC- Marketing Exploratory Committee

December 9, 2013

City Council Chambers

12:00 PM  to 1:00 PM

WELCOME to our Committee Meeting.

                                                                                               PLEASE TURN OF ALL CELL PHONES & PAGERS

AGENDA

 

I.              Call to Order

II.            Public Period

III.          Discussion Items:

Continued Discussion—Development of Recommendations for the Maitland City Council of a City Wide Marketing

Strategy and Approach –               

·         Possible tasks for a “Scope of Work” – for discussion

     Scope to include such tasks as:

 

1.       Planning Phase: Setting direction/ Where are we going? How do we get there?

2.       Research: What do we know about ourselves? What do we need to know? Where are the Markets—existing and potential? Who are we trying to reach—businesses/ culturally and residents?

3.       Strategy: How do we reach our audiences? What do have to do? Who will do it?

4.       Public Relations: Image, visibility, direct mail, news releases, feature articles—what publications, presentations, et al.

5.       Tools: Brochures, media apps, presentations, networking, etc.

6.       Advertising: Where—target audiences, establishment of budget—long and short term.

7.       Evaluation: Is it working and what corrections/adjustments need to be made? 

 

IV.     Decision/Action Items- None

 V.     Adjournment

 

 

 

 

 

 

 

                                 NOTE: One or more members of City Council may be present and may speak.

 




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