City of Maitland

Maitland News


Online Forms

City Documents

About Maitland


Privacy Statement

Contact Us

RSS Feeds


Press Releases

Sign Up for Phone App

Subscribe to eNewsletter

Find Us On Facebook


Connect with us on Nextdoor


Special Agendas
Special Meeting Agendas
AD HOC Marketing Exploratory Committee Meeting

AD HOC- Marketing Exploratory Committee

December 9, 2013

City Council Chambers

12:00 PM  to 1:00 PM

WELCOME to our Committee Meeting.

                                                                                               PLEASE TURN OF ALL CELL PHONES & PAGERS



I.              Call to Order

II.            Public Period

III.          Discussion Items:

Continued Discussion—Development of Recommendations for the Maitland City Council of a City Wide Marketing

Strategy and Approach –               

·         Possible tasks for a “Scope of Work” – for discussion

     Scope to include such tasks as:


1.       Planning Phase: Setting direction/ Where are we going? How do we get there?

2.       Research: What do we know about ourselves? What do we need to know? Where are the Markets—existing and potential? Who are we trying to reach—businesses/ culturally and residents?

3.       Strategy: How do we reach our audiences? What do have to do? Who will do it?

4.       Public Relations: Image, visibility, direct mail, news releases, feature articles—what publications, presentations, et al.

5.       Tools: Brochures, media apps, presentations, networking, etc.

6.       Advertising: Where—target audiences, establishment of budget—long and short term.

7.       Evaluation: Is it working and what corrections/adjustments need to be made? 


IV.     Decision/Action Items- None

 V.     Adjournment








                                 NOTE: One or more members of City Council may be present and may speak.


Archived Special Meeting Agendas

Website Design and Content Management by JSS Enterprises, Inc.